— THE MOTHERSHIP
Scently
Speaking
The world's most read independent perfumery newsletter.
Recognising perfumers as authors. Questioning everything else.
From the archive
71 issues since start
October 2024
The Hottest Scents at Beautyworld 2024 🇦🇪🏆
Explore Beautyworld ME's hottest scents, Mexico's fragrance boom, and the myth of new ingredients for perfumers. Plus, a quiz on tricky citrus notes!
Read →October 2024
The Secret Fragrance Award You Missed 👀🤐
Explore trending osmanthus fragrances, the truth about coffee beans resetting your sense of smell, and top overseas perfumes in China in this issue.
Read →October 2024
The Scents of Thanksgiving 2024 🍂🦃
Discover five Thanksgiving fragrances, meet the perfumers shaping the industry, and explore everything about leather accords in this special issue.
Read →October 2024
Netflix Fragrances & Gen Z Colognes 📺️👦
Discover the top picks from Pitti Fragranze, Gen Z's love for 90s colognes, the truth about sillage, and Netflix's new fragrance collaboration.
Read →October 2024
Autumn Must-Haves & Fragrance Manifesto 🍂 😮
Explore autumn fragrances, AI's impact on perfumery, the truth behind the olfactive pyramid, and all you need to know about the precious orris root.
Read →September 2024
Ultra-rare florals & perfume communities 🌷🫂
Explore the rise of fragrance communities, rare flowers, mood-enhancing scents, and how AI is embraced by perfumers in this expert-led newsletter
Read →September 2024
The ChatGPT of perfumery!?
What sparks indie perfumer envy, fresh trends from Pitti Fragranze, AI’s ongoing rise, and does complexity require more ingredients?
Read →September 2024
Diva Fragrances & Cocktail Scents 💁🏼♀️🍹
Read →September 2024
Cosmic Perfumery: The Future is here 🌹🌕️!
Read →August 2024
The Art of Niche vs. Faux Niche
Read →August 2024
MythBusters & Ask Me Anything
Read →August 2024
MISKEO Parfums: The best minimal scents on 🌍️?
Read →August 2024
The Best Dutch Fragrance Secret 🤫 🇳🇱
Read →August 2024
👃 Oscar Winner 2024: Sy Truong 🇻🇳
Read →July 2024
BEST OF: 10 Weeks, 10 Interviews, 10 Perfumers
Read →July 2024
The Smell of a Tiger's Roar 🐅🌸
Read →July 2024
Cláudia Camacho - Portugal's first independent female perfumer 🇵🇹
Read →July 2024
Sammarco Perfumes 🇨🇭🇮🇹 - From Law Books to Perfume Bottles
Read →June 2024
🇮🇩 Indonesia special: The new/old fragrance powerhouse
Read →June 2024
Beyond Grasse and Paris: The new Mecca of indie perfumery
Read →June 2024
Shawn Maher - The most transparent perfumer in history!
Read →June 2024
Inside the World’s Most Prestigious Perfume School
Read →May 2024
The superpower all perfumers dream of
Read →May 2024
London's Best-Kept Secret in Fragrance
Read →May 2024
This concept will impress every fragrance critic!
Read →May 2024