— THE MOTHERSHIP
Scently
Speaking
The world's most read independent perfumery newsletter.
Recognising perfumers as authors. Questioning everything else.
From the archive
71 issues since start
May 2026
A Stand‐Up Set for Fragrance Addicts
Scently Speaking explores the tension between creative freedom and structure while developing New Niche fragrance #2 with perfumers Chester Gibs and…
Read →April 2026
Are Some Fragrances Dupe-Proof?
Kolido Placebo, Snif, Akigalawood, Givaudan, Une Nuit Nomade Spicy Road, Naso di Raza Agapimu, Tobba Parfums Lovers and Strangers. This issue…
Read →April 2026
COUNTDOWN (5/5) - Before the World Moved Again is Here
Read →April 2026
COUNTDOWN (4/5) - Your Invitation to Shape History
Read →April 2026
COUNTDOWN (3/5) - The Fragrance Industry is Broken
Read →April 2026
COUNTDOWN (2/5) - 700+ Days and the Soul of Scent
Read →April 2026
COUNTDOWN (1/5) - I refused to accept the fragrance illusion
Read →April 2026
The Death of the "Middle Market" 😱
Christophe Laudamiel, Luca Turin, L’Oréal, Kering Beauté, Creed, Nathalie Feisthauer, Givaudan, IFF and the shifting logic of modern perfumery. From…
Read →April 2026
All eyes on Chinese Perfume
From Documents and To Summer to Scent Library, a new generation is redefining perfumery beyond Chanel, Dior and Estée Lauder. Driven by Gen Z…
Read →March 2026
Will this mean a Perfume Monopoly 😲?
Puig acquires Byredo, Estée Lauder takes over Tom Ford, while L’Oréal, LVMH, Shiseido and Coty continue expanding their fragrance empires. This issue…
Read →March 2026
2026: A Perfume Bubble Year?
This Scently Speaking issue explores whether a perfume bubble is forming in 2026, analysing rapid growth in fragrance launches, fake luxury trends…
Read →March 2026
15 Game Changer Fragrances
March 2026: We explore BeautyMatter’s Future50 event, Spate’s fragrance data, and Michel Gutsatz’s niche‑market critique. New releases include…
Read →March 2026
Power, Perception & the Future of Niche
Explore how retail structures differ across countries, why perfume influencers have become powerful gatekeepers, and what legitimacy means in modern…
Read →February 2026
The Rise Of Fragrance Clubs
Scently Speaking explores perfume clubs that combat urban loneliness, the discount crisis in niche perfumery and Amouage’s record year. New releases…
Read →February 2026
Three Niche Releases That Shape 2026
Explore Christoph Laudamiel’s critique of perfume authorship, Antoine Lie’s Free Perfumers Society, and the rise and fall of niche fragrance…
Read →February 2026
Scently's little brother is here: The Lab
A detailed look at current perfume industry developments, from changing packaging systems and slow perfume creation to the return of classic…
Read →December 2025
We’re Back. And Yes, We Missed You.
End-of-Year Fragrance Review 2025: After months of creation, our first perfume is finally live. In this edition we reveal the story behind the scent…
Read →August 2025
It’s Official – Our Name Is Here 😍!
New Niche Publishing is born, new fragrances from Annindriya, Orto Parisi and Anomalia plus the ultimate fragrance launch success formula.
Read →July 2025
See you tomorrow 😍!
Oddity Delulu, Mark Buxton Wild Wild Wood, Amouage attar, Rubini Idìlios, Nishane exclusive + weight-loss spray boosts perfume craving
Read →July 2025
Meet the Scent Shapers
Andy Tauer’s Rose & Vanilla Absolue debut, Byredo’s founder exits, and Grasse Perfume Week makes waves.
Read →June 2025
Hyper Niche Fragrances Just Dropped 😮
Discover scents by D:SOL, Ensar Oud & Ciatu, insights from McKinsey’s beauty report & how perfumers’ DNA shapes their signature styles.
Read →June 2025
And the Oscar of Perfumery goes to ... 🏆️
2025 Art and Olfaction Awards winners, Bad Lily by Michael Nordstrand, new scents from YLEM, D.S. & Durga, PIGMENTARIUM, perfumer insights
Read →May 2025
Scently's #1 Community Meetup📍
Join us for the first Scently meetup, explore Angelos Balamis’s Greek-inspired perfumes, and uncover the hidden challenges of perfume creation
Read →May 2025
Scently's 1st scents are here... 😮
Chester Gibs’s “Reflection” scent debuts, Anatole Lebreton takes the spotlight, plus myth-busting truths on saffron, rose, and jasmine.
Read →April 2025
Scently's Publishing House Manifesto 🙏
Scently Speaking builds a fragrance publishing house, spotlights ERIS Parfums by Antoine Lie, covers Beast Mode scents, and busts absolute myths.
Read →April 2025
A 🇨🇭 Niche Brand for Connoisseurs 👌
Goutal acquired, Swiss indie Odur shines, and Tsubaki Studio joins as Scently Speaking’s new design partner. All in this week’s issue.
Read →April 2025
UK's Best-Kept Niche Secret 🤫🇬🇧
Scently Speaking’s first video podcast on tuberose, spotlight on Mabelle O’Rama, plus: how your microbiome changes your perfume.
Read →March 2025
Meet the First AI Perfume Brand 🧪
Osmo AI’s Generation debuts, Scently Speaking’s community explores “Reflection,” Mark Buxton’s Freedom Collection, and tuberose—the vulgar flower.
Read →March 2025
The Nose Behind Our First Scent...
Meet our first perfumer, Chester Gibs. Explore Extra Virgo, the niche brand of Burma’s last prince, and discover Karo-Karoundé, the ultra-rare floral.
Read →March 2025
See you tonight & Esxence Highlights
We're launching our first fragrance with Chester Gibs! Dive into our Esxence 2025 highlights featuring Tobba, Aholic, Mark Buxton & more. Plus, an…
Read →February 2025
The Theme of Our First Fragrance Is...
Join our live event to shape a fragrance, explore artistic scents from a Scently friend, and uncover the truth behind pheromone perfumes.
Read →February 2025
Unveiling the Perfumer—Live Event!
Read →February 2025
Pick a Brand for Me at Esxence 2025 😲
Explore Esxence 2025 brand picks, a tribute to Rosendo Mateu, the truth about Master Perfumer titles, and why blind-buying is booming this year!
Read →February 2025
The Fragrance Retail Mafia 😡
Join our build-in-public campaign, discover Turkey’s Ephemeral Dyadic, Tom Ford’s new face John David Washington, and Swiss Arabian’s African success!
Read →January 2025
Niche Was Cool Before You Were Born 😎
CES 2025 fragrance innovations, .oddity’s bold niche spotlight, dahlia accords demystified, and how niche perfumery began in the 1970s.
Read →January 2025
Let's create a fragrance together 🤩
Esxence 2025 preview, costus oil's unique scent & restrictions, Frédéric Malle's top perfumer, and Amouage's high-concentration challenges
Read →January 2025
Why your oud perfume stinks 💩!
Scently Speaking unveils 2025’s innovations, why oud stinks, kynam oud’s rarity, and vanilla’s enduring reign as a fragrance favourite.
Read →January 2025
China's ultra-niche sensation 🇨🇳
Explore Bu Feng's rise, matcha & green tea fragrance trends, Olivier Cresp's creative journey, and Givaudan's game-changing captive molecule.
Read →December 2024
My 🎁 for you - Thanks for 2024!
2024 highlights: Favourite brands, top topics, a festive fragrance poem, and a personal Christmas gift to celebrate Scently’s first year of scent…
Read →December 2024
The Aged Fragrance Secret, Revealed 😮
PIGMENTARIUM: Czechia’s top indie fragrance brand. Myths of aged scents unpacked with Amouage’s Essences, 2024’s top notes, and benzoin’s story.
Read →December 2024
The Ultimate Layering Starter Guide 🌈
Fragrance layering tips, Francesca Bianchi for Marc-Antoine Barrois fans, and ambrette’s rise as a perfumer's favourite—all in this scent-packed guide
Read →November 2024
Funky Scents: From Bacon To Matcha 🥓 🍵
Edible scent trends (bacon, matcha, watermelon), Perfumer H by Lyn Harris, why Rose Damascena, Jasmine Grandiflorum & Sambac reign, plus Guaiac Wood
Read →November 2024
Perfume ban threatens the EU 🇪🇺😱?
The EU’s push to ban key fragrance materials, myths about ingredient families, Maya Njie in the spotlight, and all you need to know about heliotrope
Read →November 2024
The Ultimate Christmas Gift Guide 🎅🎁
Discover top perfume gift ideas, the celebrity with the most fragrances, why sneaker scents are gold, and amber's unique appeal worldwide.
Read →November 2024
The Moon Landing Moment for Fragrances 🚀🌕️
Jan Barba’s latest scent, explore if smell is truly our strongest memory sense, dive into cocoa notes, and learn why Osmo AI is game-changing
Read →