This concept will impress every fragrance critic!

Hello, Fragrant Friend 👋,

Did you know? 77 years ago in the second week of May, Christian Dior launched “Miss Dior” alongside his debut fashion show in Paris.

🗓️ Contents of this Issue

1. Story: Interview with content creator ‘Perfumographer’ (Ineta)
2. Sustainability News: Three materials for a plastic-free world
3. Fragrance picks: Cypriol and Cashmeran

Story: Ineta (Perfumographer) 📸

An interview with Ineta (IG: perfumographer). “Perfumes, to me, are like little bottles of self-expression.” Years in Barcelona drew her into niche perfumery. She distinguishes between “niche wearable” and “niche art” — the latter being pieces you admire knowing you’d probably never wear them, like Akelarre by NBitor, inspired by Goya’s darkest work. Recent finds: Bruno Acampora’s Keep On Dancing, Perris Montecarlo’s Vanille de Tahiti, and a fast-selling Russian Oud.

Sustainability News 👆️

Ingredient sourcing/processing and packaging are the major CO₂ sources along the fragrance value chain. A standout innovation: mushroom mycelium packaging from grown.bio — grown from local agricultural waste (hemp), a sustainable alternative to expanded polystyrene. Other innovations: cotton packaging (GraciousMinds), hemp packaging (Mineral Health) and seaweed packaging (Notpla).

Fragrance Picks 🤌

Cypriol (Nagarmotha) — natural, woody family, deep, earthy and smoky with spice and leather (ref. Frédéric Malle Promise). Cashmeran® — synthetic (IFF, 1970s), woody/musky with amber and resinous woods (ref. Comme des Garçons Wonderwood).